What is a backlink, backlinks or backlinking and why is it so important to your website’s ranking in search engine searches?
Simply a backlink is any link received by a directory, web page, website or top level domain (authority site).
In search engine optimization (SEO), backlinks refer to hyper-links pointing to a particular Web page. Backlinks are important to SEO, because Google considers the quality and quantity of backlinks to determine PageRank.
A backlink is referred more commonly as inbound links or incoming links. So really, what is a backlink ? they are the links that are directed towards you from another source, typically from a website. But how does this apply to search engine optimization? google applies weights to certain pages. It gives these pages an authority if you will.
What is a backlink ?
Backlinks or backlinking is one of three factors a search engine like Google, Bing or Yahoo uses to determine a website’s ranking. The logic behind this for search engine algorithms is, if other websites are backlinking to your website, then your website must be a relevant and trusted site with relevant content.
But not all backlinks are determined to be the same. There are several factors that search engine algorithms take into account to determine the value of a backlink.
So finally, what is a backlink ? The backlink must be of high quality, relevant and given freely based on editorial judgment.